Made For Drink English Heritage Packaging by Grand Central CreativeWho liked - Made For Drink English Heritage Packaging by Grand Central Creative

Grand Central Creative Guildford

ABOUT

Made for Drink partners with English Heritage to launch local artisanal flavours. Packaging by Grand Central Creative.

Premium Bar snack brand Made for Drink developed and launched four delicious crisp flavours designed to shine a light on the UK foods sector provenance and heritage. The English Heritage potato crips range consists of Dorset Sea Salt, English truffle, Malt vinegar & Sea Salt and Unseasoned Yorkshire. The snacks have been introduced in partnership with English Heritage and intend to champion and highlight some of England’s passionate and artisanal food producers. This five year global license with English Heritage will help generate income to help English Heritage to carry out vital conservation work across 400 sites in England.

In the last four years Made For Drink have bought interesting, delicious foods from different food & drink cultures from across the world to our pubs and their customers. Duck Fritons (France) / Chorizo Thins (Spain) / Salami Chips (Eastern Europe) / Chicken Salt Fries (Australia) / Tapas Fries (Spain) and more recently Biltong (South Africa) and Chip Shop Scraps & Fries (UK). As a premium confectionary snack brand, worldly flavours is what excites both the brand and it’s consumers, however it also became clear the simple and important pleasures of home in the UK. We targeted the conscientious, premium ‘foodie’ consumer with our English Heritage product range and tie in our brand mission to do more for the environment from the pack out. In doing so we will create targeted consumer awareness alongside increased retail listings and distribution. We created premium standout packaging, contrasting with the varietal hero colours. Illustrations, copy and logo were strategically designed to capture hearts and minds at the shelf edge. Every pack sold helps English Heritage carry out vital conservation work at over 400 sites and keep the story of England alive for future generations. Each telling the fascinating stories behind some of our countries most passionate food producers.

Results:

English Heritage artisan crisps range launched into: Fortnum and Mason, WHSmith Travel and Amazon. Sainsbury’s and Waitrose. We were proud to see Made For Drink announced as finalists in the Brand and Lifestyle Licensing Awards 2022 for Best Brand Licensed Food Range.