Graham Wall Freelance Design Director


How did we reposition Winalot and gain standout on a visually competitive shelf and re-engage price sensitive shoppers encouraging reappraisal for a brand that was seen as dated by customers?

Celebrate its honest, British heritage through simple, straight talking navigation and introduce a dog that is more closely connected to us and the brand.

Date created: October 2015 2015-10-01T00:00:00+0100
Date published: 8 February 2016 2016-02-08T21:48:45+0000


  • NestleClient

Who pooled - Winalot Redesign