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Georgina Burnett
Social Media Manager
ABOUT
Brief:
To rebrand Blue Bay as a leading outdoor furniture producer, crafted by hand using local crafters in South Africa.
Execution:
Taking direction for their payoff line, "bringing the indoors outdoors no matter the weather" we styled and shot the furniture in a "indoors" set up on locations depicting visually taking indoors to the outdoors, also showcasing the strength and durability of the furniture. I styled, art directed, shot and designed the catalogue.
Results:
Blue Bay gained market share and branched out nationally.
MADEIT CREDITS
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Blue Bay Lifestyle FurnitureClient
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Georgina BurnettGraphic Designer & Photographer
Back to Blue Bay Lifestyle Furniture Product catalogue project