ABOUT

Brief:
To rebrand Blue Bay as a leading outdoor furniture producer, crafted by hand using local crafters in South Africa.

Execution:
Taking direction for their payoff line, "bringing the indoors outdoors no matter the weather" we styled and shot the furniture in a "indoors" set up on locations depicting visually taking indoors to the outdoors, also showcasing the strength and durability of the furniture. I styled, art directed, shot and designed the catalogue.

Results:
Blue Bay gained market share and branched out nationally.