About me

Former Board Director and Executive Creative Director Hotel Chocolat, Head of Digital Creative Marks & Spencer, Executive Creative Director Leagas Delaney, Creative Director Boden, and Brand & Marketing Director TP ICAP.
Over 20 years experience of leading large multidisciplinary and global teams within established and fast growing B2C and B2B businesses. Adding strategic, creative and commercial value to brands, from Fashion, Beauty and Luxury to Professional and Financial Services.

Previous roles have included full responsibility and commercial accountability for Brand, Creative (Art Direction, Copy, Design, Content and Photography Production), Digital, Marketing, PR, and Social media.

Available for freelance, contract, and permanent opportunities.

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PREVIOUS CLIENTS AND EMPLOYERS INCLUDE:

IN-HOUSE: Hotel Chocolat, M&S, Boden, Not on the High Street, The Gelbottle Inc, TP ICAP, IWG & Regus

AGENCIES: AMV BBDO, BETC, Ogilvy, Leagas Delaney, Brave Bison

CONSUMER BRANDS:
LUXURY: PATEK PHILIPPE, Hotel Chocolat, Charbonel et Walker, David Morris, Pictet Bank Suisse, iitala, Salviati, Connect Jets, Walpole, FASHION: VOGUE, Boden, Ghost, Levi's Jeans, Diesel Jeans, ECCO, Moss Bros, Fenwick, BEAUTY: AVON, RIMMEL, FACE Stockholm, Goldwell, The Gelbottle Inc, Philosophy, ALCOHOL: Grey Goose, Chivas Brothers, Penfolds, MARTINI, Bombay Sapphire, Dewar's LIFESTYLE: Marks & Spencer, John Lewis, TCC, Evian Water

B2B BRANDS:
IWG, Regus, SPACES, MAREX Solutions, Deutsche Bank, Pictet Bank Suisse, Nobel Foundation, TP ICAP, COEX

MAGAZINES:
British VOGUE, German VOGUE, Russian VOGUE, Wallpaper*

Fredrik's work

Marks & Spencer – Creative Direction

Patek Philippe – Creative Direction

Marks & Spencer – Art Direction

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