About me

I'm a strategic and commercial astute senior Creative Director with over 20 years experience spanning, agency, in-house and editorial roles. The greatest part of my career has been spent working with leading lifestyle brands within fashion, beauty and luxury - high street to super premium.

Previous employers include Hotel Chocolat (On the main board as Executive Creative Director); Marks & Spencer (Digital Head of Creative); three editions of Vogue (British, German and Russian); the advertising agencies Leagas Delaney (Executive Creative Director) and AMV BBDO amongst others.

My previous roles include global responsibility for creative direction, brand and brand strategy, budgets, advertising, online & digital, PR, brand partnerships, art direction of photography, copy, innovation, packaging,retail design, visual merchandising and editorial/content strategy and creation across all media formats.


Art Direction, Brand / Logo Design, brand strategy, Content, Copywriting, Creative Direction, Digital Strategy, Editorial Design

Sector Experience

Advertising, beauty, Branding, E-Commerce, Fashion, Food & Beverages, lifestyle, luxury, New Media, Personal Care, Photography, Premium


Avon, Bacardi, Bombay Sapphire, Charbonel et Walker, Chivas Regal, David Morris, Dewar's, ECCO, FACE Stockholm, Fenwick, Ghost, Goldwell Haircare, Hot Diamonds, Hotel Chocolat, Iitala, Marc O’Polo, Marks & Spencer, Martini, Nobel Foundation, Patek Philippe, Penfolds Wine, Pictet Bank Suisse, Pure Diamonds, Salviati, Vessel Gallery, Vogue, Wallpaper*, Walpole, Warner Records

Currently No Recommendations
Project featured:M&S – Women's Fashion
on 4th August 2016
Project featured:M&S – website
on 16th August 2016
On the web
Perm, Freelance, Temp-Perm
Skill Level
Fluent in English and Swedish. Very good command of Danish and Norwegian.
Creativepool member since 27 November 2012