Dan Creative

ABOUT

"‘In the Long Run’ is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist.
At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.
The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots."

MADEIT CREDITS

  • André KemperChief Creative Officer
  • ANTONI BerlinOther
  • Björn KrügerProducer
  • Christian KiesCreative Director
  • Christopher HoeneCreative Director
  • ICONOCLAST BerlinProduction Company
  • Jan DresslerExecutive Producer
  • Linus SandgrenDirector Of Photography
  • Matthias SchmidtManaging Director
  • Niclas LarssonDirector
  • Nicolas LhermitteManaging Director
  • Nils SchwemerManaging Director
  • Patrick KlebbaCreative Director
  • Veit MoellerExecutive Creative Director
  • * eurobest
  • * DanDesigner
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