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"‘In the Long Run’ is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist.
At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.
The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots."