About me

I have over 25 years' experience working for integrated communications agencies in London, Leeds and Manchester. I am a multi-award-winning Creative Director who has developed creative strategies and brand communications programmes for a range of businesses and organisations. I have delivered numerous successful campaigns to the UK, pan-European and global audiences for adidas, Reebok, Coca-Cola, Unilever, ASDA, Nokia, Microsoft, HTC, and Sony to name but a few.

I am a strong believer in the power of ideas, beautiful execution and applying it all through whichever channels will resonate best with the target audience. My work can manifest itself as experiential marketing, shopper brand activation campaigns or multi-channel activity. All this is underpinned by insight, creativity and a highly crafted delivery. I pride myself on work that makes an impact, connects with consumers and drives change.

I am experienced in TV shoots and photoshoots, pitching, Adobe skills, overseeing projects, guiding younger teams, and being client-facing.

Specialisms:

Concepting, TV + Film Scriptwriting, Branded Content, Brand Activation, Integrated Marketing, Art Direction, Insights, Strategy, Digital, Interactive, Social.

Skills

Advertising, Art Direction, B2B, B2C, Brand / Logo Design, Brand Stategy, Branding, Consultancy, Content, Copywriting, Creative Direction, Digital Marketing, Experiential Marketing, Marketing Strategy, Radio, Social Media, Television

Sector Experience

Automotive, Beauty, Charity / Not for profit, Construction, Education, Entertainment, Fashion, Finance, FMCG, Gaming, Healthcare, Live Entertainment, Music, Real Estate / Property, Sports, Technology, Telecoms, Travel & Leisure

Awards

AOP Photographer\'s Award, Big Chip Award, Cannes Lions - Gold, Effie\'s - Bronze, EPICA Award - Gold, EPICA Award - Silver, IPA Effectiveness Award - Gold, IPA Effectiveness Award - Silver, LIA Award - Gold, LIA Award - Silver, Marketing Excellence Awards Gold, One Show - Silver Pencil, Roses Design Award

Clients

Adidas Germany, ALDI, Asda, Beko, Bosch, British & Irish Lions, British Airways, Coca-Cola, Coral, first direct bank, Genting Casinos, gsk, Hamelin Paper Brands, Hasbro, Jaguar Land Rover, Jessops, Kingstone Press, Leeds Beckett University, Leeds Building Society, Leeds Rhinos, Lidl, London Pride, Lucozade Ribena Suntory, Lycra, Magnet Kitchens, Mercedes Benz, Mercedes F1, Miller Homes, Morrisons, Nokia, Persimmon, PFIZER, Reebok, Rexona, Rugby Australia, Smyths Toys, Sure UK, Tesco, Tetley, Utility Warehouse, Vodafone, William Hill Plc