The one constant in marketers’ lives is change, whether changing consumer needs, changing markets, or the changes that comes from expansion or acquisition.
Whatever change your brand is facing we help turn that challenge of change into opportunity, helping brands evolve and pivot to deal with change, to thrive and grow.
And change does not just affect marketers, but also what we expect from brands themselves.
Driven by changes in tastes, trends and culture; shaped by disruptors and innovators; and enabled by mass production, mass communication, technology and data; our expectations of brands have moved through distinct ages over the past 50 or so years.
Crucially, each era has not negated the expectations of the past but instead added new ones. Brands today need to understand and deliver against those multiple needs and expectations, in order to turn those expectations into growth opportunities.
To turn the changing expectations of brands into opportunity, brands today need to deliver across all the key 7 dimensions of what we call 'Immersive Branding' - from distinctiveness to substance, experiential to intelligence. Only by doing this will we create successful identity systems fit for today’s brand ecosystems.
- Our Superpower -
In order to create opportunity for clients we tap into our ‘superpower’ - neuroscience.
We’ve worked with experts in the world of neuroscience to understand the intuitive heuristics that guide our System 1, shaping how people decode the world and make decisions about brands.
By doing so we greatly increase the likelihood of our brand solutions not just looking good on paper but driving real world success.
on 6th February 2016 Project featured:From Wonky to Wonderful!
on 24th October 2019 Project featured:A brand world packed full of Pure Plant Power
on 2nd November 2019 Project featured:Nursing the nation's favourite
on 12th December 2019 Project featured:Tasting notes
on 16th July 2020 Contributor:
Coley Porter Bell has been a Contributor since 9th January 2019.