About us

The one constant in marketers’ lives is change, whether changing consumer needs, changing markets, or the changes that comes from expansion or acquisition.

Whatever change your brand is facing we help turn that challenge of change into opportunity, helping brands evolve and pivot to deal with change, to thrive and grow.

And change does not just affect marketers, but also what we expect from brands themselves.

Driven by changes in tastes, trends and culture; shaped by disruptors and innovators; and enabled by mass production, mass communication, technology and data; our expectations of brands have moved through distinct ages over the past 50 or so years.

Crucially, each era has not negated the expectations of the past but instead added new ones. Brands today need to understand and deliver against those multiple needs and expectations, in order to turn those expectations into growth opportunities.

To turn the changing expectations of brands into opportunity, brands today need to deliver across all the key 7 dimensions of what we call 'Immersive Branding' - from distinctiveness to substance, experiential to intelligence. Only by doing this will we create successful identity systems fit for today’s brand ecosystems.

- Our Superpower -

In order to create opportunity for clients we tap into our ‘superpower’ - neuroscience.

We’ve worked with experts in the world of neuroscience to understand the intuitive heuristics that guide our System 1, shaping how people decode the world and make decisions about brands.

By doing so we greatly increase the likelihood of our brand solutions not just looking good on paper but driving real world success.

Skills

Branding

Sector Experience

Accounting & Finance, FMCG, Retail

Awards

DBA Design Effectiveness Award, Design Week Awards, FAB Award, Fresh Award, Mobius, Pentawards, The Drum Award, Transform Award

Clients

Amex, Coutts, DSM, Lonza, Morrisons, Muller, Nephila, Nestlé, Nicoventures, Pernod Ricard, Philips, Premier Foods, PZ Cussons, RAF, Shell, Tesco, The Cooperative, Unilever

Trade Associations

Chartered Institute of Marketing CIM, d&ad, Design Business Association DBA, marketing society

Ranking
#12 Ranked Branding Agency
5.0 
From 1 Client Review
Achievements
Annual 2017 ShortlistGet The F*ck Out Of My HouseBranding Best Agency to Work For 2017 Shortlist Annual 2016 ShortlistUpdating OXOPackaging Annual 2016 ShortlistChivas Regal The IconPackaging Annual 2016 ShortlistChivas 12 Years OldPackaging Annual 2016 ShortlistPaul Hollywood Home Baking RangePackaging
Project featured:Paul Hollywood Home Baking Range
on 6th February 2016
Project featured:From Wonky to Wonderful!
on 24th October 2019
Project featured:A brand world packed full of Pure Plant Power
on 2nd November 2019
Project featured:Nursing the nation's favourite
on 12th December 2019
Project featured:Tasting notes
on 16th July 2020
Contributor:

Coley Porter Bell has been a Contributor since 9th January 2019.

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On the web
Founded
1978
Size
11-50 People
Creativepool member since 4 February 2013