Concept: To promote Florida Hospital’s elevation of OB services and amenities and major renovation of labor and delivery
Execution: Through research, creative and media strategy, we trademarked the name The Birth Day Experience to encompass the hospitals OB services. We then developed an integrated campaign with the three phases surrounding pregnancy: Dream, Deliver, and Discover. Included in the campaign was print, outdoor, digital, cinema spot, and a landing page.
Results: Grew consumer awareness and increased market share

Date created: January 2017 2017-01-01T00:00:00+0000
Date published: 27 January 2017 2017-01-27T19:12:43+0000


Annual 2017 ShortlistInspired Birth Day DigitalDigital

Inspired Birth Day Digital