About me
My role as a Strategic Account Manager entails running social media audits, social media strategy formation, strategic planning, campaign strategy, concepts & implementation, client development, budgeting and delivering 360 integrated campaigns from brief to delivery. I work closely with the strategy, creative and production teams to deliver innovative and cut-through campaigns.
I have presented at a number of conferences/ events including:
Tourism Fiji's 2013 Crisis Communication Conference
TRC Tourism Event on Generating Engaging Content Online
Council of Australian Tour Operators Meeting on Digital Trends for 2014
The Australian Federation of Travel Agents Webinar on the Do's and Don'ts of Social Media
Specialties:
Social Media Strategy
Digital Campaigns
Digital Marketing
Email Marketing
Account Management
Client Management
Skills
Budgets Planning / Allocation, Business Development, Client Services, Digital Strategy, Social Media, Strategy Planning
Sector Experience
Charity / Not for profit, Digital (SEO, PPC, SEM...), Marketing, Sales / Business Development, Social Network / Community, Travel & Leisure
Clients
Baillie Lodges, BodyMindLife, Cancer Council NSW, Greenpeace, Kenya Tourism Board, Lord Howe Island Tourism, Papua New Guinea Tourism Association, Parker's Organic Juices, Royal Caribbean Cruises, Tourism Fiji, University of New South Wales, Woolmark