About me

Carl has been a digital pioneer and entrepreneur throughout his career. He has founded a series of huge-growth businesses, including Somo, Overture and Yahoo's first mobile search offering. He was recently named the most influential man in mobile in The Drum's Mobile Top 50.

Carl has an uncanny knack of spotting the perfect niche in a market and is an investor in many mobile and digital businesses including the much-acclaimed Swiftkey.

Prior to Somo, Carl was co-founder at Overture Europe, the company to pioneer the multi-billion dollar pay-per-click advertising industry into Europe. As CTO, he was integral in leading the business to success in 15 European countries, and its eventual sale to Yahoo! for $1.63 billion in 2003. A leader in search and social networking, he was headhunted to the Silicon Valley, where he created the Yahoo! One Search mobile platform.

Skills

Account Management, Business Management, Change Management, Digital Marketing, Digital Strategy, Exhibition Design, Experiential Marketing, innovation, Internet, Internet of Things, mobile devices, Mobile Marketing, online advertising, Search Marketing, Strategy Planning, Wearables

Sector Experience

Automotive, b2b, Exhibitions, Retail

Awards

#1 in the Top 50 Mobile Influencers - The Drum, #19 in The Sunday Times Hiscox Tech Track Fast 100, #40 in the Top 100 Digital Achievers - The Digerati, Best Management Team - The Sunday Times Hiscox Tech Track Fast 100, Finalist - EY Entrepreneur of the Year, High Growth Team of the Year - UK Business Angels Association

Clients

Adidas, Argos, Audi, B/S/H/, Betfair, British Gas, Capita IT, Coca-Cola, De Beers, DOW JONES, Fidelity International, Fox Sports, Laterooms, Leo Vegas, Moet Hennessey, News America Marketing, News UK, OneSubsea, Roche, Shop Direct Group, Tesco, The Economist, The New York Times, VW Group

Trade Associations

iab, IORMA