ABOUT

A yacht in Cannes harbour was PwC’s coveted base at the Festival of Creativity 2023. The brief: create a dynamic lead-gen experience that works in real time to captivate guests, generate leads and prove the connection between technology and customer engagement.

Our response: PortrAIt, an AI-powered live experience enabling guests to reinvent themselves in any style they could imagine. Capturing visitors’ head shot portraits as they arrived, we used generative Ai to reimagine them as superheroes and Elizabethan queens. The resulting images were vetted and delivered to visitor phones in minutes.

The results: amazement and disbelief. The spontaneous reactions we created perfectly demonstrated the power of generative Ai to engage live audiences and deliver meaningful experiences. 40000+ images were generated across four days at Cannes, capturing the likeness and contact details of almost 500 delegates.