ABOUT

Simon Jersey is the UK’s leading ‘wear for work’ fashion company. They came to us to help it redefine its brand proposition, personality and positioning to support its 60% year-on-year growth, and ambitious global expansion. Its existing branding wasn’t resonating with the new generation of customers wanting function, comfort and style, so we were given the task of rebranding the business complete with a new visual identity that would reflect its expertise and heritage while speaking to the new generation of consumers without alienating existing loyal customers.