About me

I'm a graphic and brand identity designer with a strong interest in building visual systems that are distinctive, consistent, and useful in the real world.

My strongest areas are brand identity, layout, typography, and visual communication. I enjoy taking an idea or existing brand direction and developing it into a cohesive visual language that can work across everything from identity and corporate collateral to campaigns, publications, digital content, and physical applications.

I have a Bachelor's degree and Honours in Graphic Design, with around four years of freelance experience working with businesses and organisations across different industries. I primarily work with Adobe Illustrator, Photoshop, and InDesign, alongside Figma and other digital tools.

I'm particularly interested in work where there's a problem to solve rather than simply something to make look good. Good design, to me, should communicate clearly, have a reason behind its decisions, and remain effective beyond the initial presentation.