About me
From one-off activations to global experiential campaigns and permanent installations, I oversee 2LK's creative output of inspirational spaces and engaging content for the likes of Canon, Intel, TikTok, Oracle, Cannes Lions and HSBC.
I've pioneered our insight-led 'Effective Experiential' approach to creativity for over a decade. Driven by an absolute passion and commitment for design effectiveness, my vision is key to the agency's ongoing success and shapes the award-winning work we produce.
I write regularly for 2LK's own blog as well as for publications including Event Industry News, Exhibitor Magazine and Transform Magazine. I've judged various awards programmes for the likes of Exhibitor Magazine, the Euroshop Awards, the Event Technology Awards and the Creativepool Annual. Paying it forward, I work with the DBA's 2020 Mentoring Scheme and regularly speak at events such as EventTech Live, alongside actively supporting the design faculty at Southampton Solent University and University for the Creative Arts.
Skills
3D Design, Creative Direction, Digital Strategy, Event Design, Exhibition Design, Interactive Design
Sector Experience
Design, experiential, live events
Awards
DBA Design Effectiveness Award, Transform Award