Adrienn Major, founder of the London‐based production company POD LDN, didn’t build her client list by waiting for requests for proposals (RFPs). Her studio crafts computer‑generated commercials and campaigns at speed. That means constantly looking for new projects and nurturing the relationships that already exist.
Below are the five tactics I learned directly from Major herself to attract new clients and the five principles she believes keep clients returning.
Finding new clients: Proactive ways to expand your network
1. Be proactive and market your brand
Major’s first rule is simple: don’t sit around waiting for briefs. POD LDN invests in reels, case studies, thought‑leadership pieces and social‑media content that tell a story about the studio’s capabilities. Research shows that sharing a company’s mission and values helps to create an emotional connection with potential clients.
Effective engagement strategies involve personalised content and proactive support, and that consistency across touchpoints builds long‑term loyalty. Brands should achieve this be offering valuable content that educates and informs to become trusted resources.
2. Use your network so collaborators become advocates
A good reputation is one of the most powerful marketing tools. When POD LDN delivers high‑quality work quickly, Major and the team ensure collaborators talk about it. That word‑of‑mouth can bring new projects. Networking isn’t just about swapping business cards; it’s about building meaningful relationships. Mailchimp’s lead‑generation guide notes that effective networking involves creating authentic connections, which keeps you top of mind for new clients and partners.
The same resource recommends joining industry groups and attending in‑person events to build deeper relationships. Active networking helps to forge long‑term relationships and establish a professional reputation, making you the first person colleagues think of when opportunities arise. Major turns collaborators into advocates by staying in touch, giving credit publicly and inviting them back onto future projects.
3. Attend industry events and conferences
Major’s team attends festivals such as Cannes Lions, MadFest and SXSW. Large gatherings are perfect for introducing your work to brands and agencies while learning about emerging trends. Mailchimp suggests that in‑person events provide deeper relationship‑building than virtual networking and recommends prioritising conferences, workshops and meet‑ups whenever possible.
Face‑to‑face interactions let potential clients see your passion and ask detailed questions about your processes, which is something almost impossible to accurately replicate online. When you speak on a panel or host a workshop, you reinforce your reputation as an expert and attract clients who value thought leadership.
4. Collaborate up and partner with people who open doors
Instead of competing for the same business, POD LDN partners with producers, agencies and consultants who already work with global brands. Strategic alliances allow each partner to play to their strengths.
Collaborations help reach new audiences, enhance credibility and reduce costs while increasing impact. By combining complementary skills both parties deliver more value. Critical to success is aligning on goals and ensuring that each partner looks good.
5. Turn satisfied clients into referral engines
Major notes that when her team delivers reliably at speed, collaborators often become advocates. Formalising this process can accelerate growth. Major also recommends developing a referral program, noting that happy clients are often willing to refer you to others, especially when the process is simple and rewarding.
Offering small incentives or public recognition encourages past clients to introduce you to new prospects. Clear referral links or codes make it easy for advocates to spread the word. Combining consistent delivery with a structured referral process transforms satisfied clients into a sustainable pipeline of new business.
Keeping clients coming back: Building long‑term loyalty
1. Deliver consistently and reliably
In Major’s view, “it’s not about overdelivering once – it’s about staying consistent.” Clients return when they trust that you will deliver the same high standards on any project, whether it’s 2,000 assets in three weeks or a 40‑second high‑end CGI commercial.
Consistency and reliability are the pillars of trustworthy customer service and states that predictability builds confidence, enhances brand reputation and creates loyal customers even when competitors are cheaper. Standardising your processes, monitoring quality and communicating clearly ensures that every client receives the same attention and excellence.
2. Be fast and dependable
Brands and agencies come back to POD LDN because they know the team will hit deadlines without sacrificing quality. Reliability involves making and keeping promises – following up when you say you will and meeting deadlines. Fast turnaround can be a competitive advantage, particularly in content‑heavy campaigns where speed to market matters.
To maintain quality at pace, Major invests in workflow tools, keeps communication channels open and ensures that everyone on the project understands the brief. Regular progress updates reassure clients and allow quick adjustments.
3. Offer transparent, flat‑rate pricing
Major emphasises flexible, flat‑rate pricing so clients aren’t surprised by hidden costs. Flat‑rate pricing also offers simplicity and transparency, letting clients know exactly what they will pay.
Transparency builds trust: customers prefer clear pricing and that predictable fees help them budget and foster relationships. Predictable pricing also simplifies your own financial planning and reduces administrative overhead. For agencies juggling multiple markets and budgets, transparent day‑rates remove friction and encourage repeat business.
4. Keep innovating and share what’s new
“We regularly showcase new tools, AI workflows, formats and reels – clients want to feel they’re evolving with us, not outgrowing us,” says Major. Innovation has become a key driver of loyalty. It’s the lifeblood of modern brand devotion, and that consumers’ expectations for new and groundbreaking offerings raise the bar for engagement.
The truth is consumers now expect unexpected, easy and entertaining interactions and brands perceived as highly innovative grow much faster than their competitors. Sharing prototypes, experimenting with generative AI or exploring emerging formats shows clients that you are pushing boundaries on their behalf. It also sparks discussions about fresh ideas and keeps the relationship exciting.
5. Be proactive, supportive and human
POD LDN doesn’t just deliver – it flags efficiencies, recommends smarter production methods and solves problems clients didn’t know they had. This proactive support builds trust. Anticipating and addressing needs before they arise reduces support tickets, increases customer loyalty and lessens churn.
Proactive communication (such as alerting clients to potential issues or offering preventive fixes) shows that you care about their experience and builds trust. Underpinning everything is Major’s “human‑first” philosophy.
Final thoughts
Adrienn Major’s approach is a mix of proactive marketing, networking, strategic partnerships and deep client care. In a crowded creative marketplace, demonstrating expertise through content, attending the right events, and collaborating with partners can attract new clients.
Adrienn Major
Once those clients are onboard, delivering consistently, communicating transparently and embracing innovation will keep them coming back. Ultimately, behind every reel and workflow are humans who care about the work and the relationship. That combination of creativity, reliability and empathy is what turns first‑time clients into long‑term partners.