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About me

Art Director / Creative Director — Branding, Visual Identity, Packaging & UI

I am an Art Director and Creative Director with over 20 years of experience developing branding, visual identity, and packaging projects for cultural, commercial, and editorial brands.

My work focuses on building strong visual systems, translating strategy into design, and maintaining a high level of judgment and attention to detail.

I have knowledge in neuroscience applied to leadership, creativity, and visual perception, which informs how I think about brand behavior and emotional connection.

Open to collaborating with design studios, creative teams, and brands where visual thinking and concept are central.

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Details

AvailabilityLooking for work

ContractFreelance, Part time, Remote

LocationMedellín, Antioquia, Colombia

Skill LevelSenior, Director

LanguagesSpanish - English

Tagged Job TitlesGraphic Designer, Branding Designer, Packaging Designer

Ranking

#9 Ranked Graphic Designer

Achievements

Top 25Graphic Designer

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Recommendations

Currently No Recommendations

Skills

Art Direction, Branding, collage, Music, Neuroscience, Packaging, Typography

Sector Experience

Arts, Communications, culture, Design, Food & Beverages, Packaging

Awards

Creative International Awards, Dieline Awards Shortlist, PentAward - Bronze, PentAward - Silver

CV / Resume

Frank's CV/Resume

Activity

Connections51 Followers379 Following239

Views2,425

Creativepool member since 22 August 2024

Frank Hernandez Follows

65

White Bear Studio

United Kingdom

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Truth

United Kingdom

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3

BrandOpus

United Kingdom

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Creative 23

United Kingdom

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Haddington & Haddington

United Kingdom

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Innocent

United Kingdom

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new communication

Greece

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Slice

United Kingdom

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Bulletproof

United Kingdom

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Goodfellas

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Brandiziac

Russia

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2

Taxi Studio

United Kingdom

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1HQ Brand Agency

United Kingdom

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MullenLowe China

China

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Osborne Pike

United Kingdom

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What Matters?!

Netherlands

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The Gild

United Kingdom

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AKA brand design

Australia

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Jam

United Kingdom

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Molasses

Australia

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