1DA
London
ABOUT
We were asked to create an identity tha demonstrated the breadth of City & Guilds products and cut through the noise of a cluttered category.
We developed Release Clouds, a handmade, multimedia platform that introduces new products and services in seasonal batches.
City & Guilds are one of the largest vocational skills providers in the world and as such it was important that each cloud was crafted by hand. Built off site, the models were then constructed in situ and shot.
Arriving three times a year, the clouds represent the coming together of the latest products and the season of their release.
The branding was used across digital and print.
Back to CITY & GUILDS - RELEASE CLOUDS project
Joe Bracken
Account Manager, Grammatik
United Kingdom
Harriet Linton
Web Editor
United Kingdom
Lucas Cetti
Art Director / Graphic designer
Italy
Katherine Murphy
Marketing Manager, City & Guilds
United Kingdom
Alex Glover
senior marketing, city and guilds
United Kingdom
Tom McJennett
Managing Partner
United Kingdom
Joe Mcgrath
Account Executive
United Kingdom
Ahmed Hameed
Motion Graphic Designer
Egypt
Alexandra Schott
Marketing Director
United Kingdom