We were asked to create an identity tha demonstrated the breadth of City & Guilds products and cut through the noise of a cluttered category.
We developed Release Clouds, a handmade, multimedia platform that introduces new products and services in seasonal batches.
City & Guilds are one of the largest vocational skills providers in the world and as such it was important that each cloud was crafted by hand. Built off site, the models were then constructed in situ and shot.
Arriving three times a year, the clouds represent the coming together of the latest products and the season of their release.
The branding was used across digital and print.