1DA London

ABOUT


We were asked to create an identity tha demonstrated the breadth of City & Guilds products and cut through the noise of a cluttered category.

We developed Release Clouds, a handmade, multimedia platform that introduces new products and services in seasonal batches.

City & Guilds are one of the largest vocational skills providers in the world and as such it was important that each cloud was crafted by hand. Built off site, the models were then constructed in situ and shot.

Arriving three times a year, the clouds represent the coming together of the latest products and the season of their release.

The branding was used across digital and print.

Date published: 17 February 2015 2015-02-17T11:35:08+0000

MADEIT CREDITS

  • City & GuildsClient
Annual 2015 WinnerCITY & GUILDS - RELEASE CLOUDSBranding Project featured: on 17th February 2015

CITY & GUILDS - RELEASE CLOUDS

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