Displaying 1 - 30 of 30 results
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool Partner
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...
Posted by: Creativepool Editorial
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo
David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...
Posted by: Antonino Lupo
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
When I first started working in digital advertising 13 years ago and media was still bought over the phone, my manager shared an anecdote with me. It was late in the day at their agency and the team were waiting to receive the creative to go live...
Posted by: Creativepool Editorial
One can only imagine which wonders a global pandemic has made to those who suffer from mental health issues. If engaging in conversations about mental health was harsh before being locked up at home for months, it's discouraging to think what has...
Posted by: Creativepool Editorial
In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...
Posted by: Primesight
Sid Lee - Fuel Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Terri & Sandy - Strands for Trans Transgender discrimination is a daily occurrence, especially when it comes to gender-specific institutions. While issues like “allocated” bathrooms are among the more common topics of public discussion,...
Posted by: Creativepool Editorial
In a digital out of home first, Ocean Outdoor and Posterscope are collaborating with Tate to broadcast artist David Hockney’s iPad paintings across city and roadside out of home screens in seven UK cities. For seven days from today (Thursday,...
Posted by: Creativepool Editorial
Rimmel London has announced an evolution of their now iconic brand identity; “Get The London Look.” Created in collaboration with BETC London (the agency's first collaboration with Rimmel, having won the brand’s global advertising account last...
Posted by: Creativepool Editorial
Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...
Posted by: Benjamin Hiorns
I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...
Posted by: Benjamin Hiorns
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...
Posted by: Magnus Shaw
Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...
Posted by: Creativepool Editorial
The One Club, producers of Creative Week and the prestigious One Show Awards, announced this week the formalisation of “Creative Residency,” a program developed in collaboration with BBDO New York that provides multicultural students and...
Posted by: Creativepool Editorial
Irn Bru - Train The Irn Bru people have been making a virtue of tasteless ads for a while now. I suppose you'd call them 'cheeky', rather than full-on rude - and here's the latest. If one were to nit-pick, it could be said they are playing a bit...
Posted by: Magnus Shaw
JWT Amsterdam have launched a new integrated campaign for Nestle's KitKat chocolate brand, which aims to promote the new KitKat Double Chunky Caramel through “The first-ever nationwide break.” The campaign, which is entitled “Give...
Posted by: Benjamin Hiorns
Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...
Posted by: Magnus Shaw
There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...
Posted by: Antonino Lupo