m/SIX
m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong growth across both Europe and North America in 2016, adding new clients including Villa Maria, Arconic, Blu, Malaysia Airlines, Puressentiel and Simplify Digital to a portfolio already including TalkTalk, Britvic, JUST EAT, News UK and Virgin Money. This period of expansion culminated in The&Partnership’s £240m full-service Toyota win in
