ABOUT

Chiba Lotte Marines is a professional baseball team in Japan with a history of over 70 years. ZYLA was responsible for redesigning the viewing experience of the Marines' TV broadcasts and online streaming, as well as the visual production in the stadium.We were involved in the development of broadcast graphics that could achieve a "Marines-like modern broadcasting experience" while ensuring the clarity of information, aiming to make the Marines a pioneering game-changer in baseball broadcasting.

Color Identity

The Marines traditionally have a color scheme that revolves around white and black. In this project as well, we adhered to the principle of not incorporating other vibrant colors in the design. However, recognizing that using only black and white may limit the versatility of future graphics, we introduced two shades of gray to provide more flexibility in the visual elements.

Stadium Vision Production

In the stadium, it was essential to uplift the spirits of the supporters in line with the progress of the game. Therefore, we made use of CGI derived from the logo and other elements, while maintaining a unified grayscale aesthetic, to create captivating visuals that would excite the stadium atmosphere. We dedicated our efforts to crafting engaging visuals that would enhance the excitement in the stadium.