The World’s Worst RFP takes aim at one of the most contentious and archaic practises in advertising: the agency pitch. It aims to hammer home the point that pitching is a huge waste of time, energy and money.
Inspired by post-game media scrums in professional sports, the tragicomic film features the client responsible for the RFP, as well as the so-called "winners" and "losers" addressing a throng of reporters at a press conference. It would truly be sad if it weren't so funny. Or perhaps it's the other way around.
The video was accompanied by a thought-leadership piece at smarterpitch. com where consolidated observations about the pitch process were listed. Clients, agencies, pitch consultants and other industry players are invited to add to the list by using #smarterpitch.