Zulu Alpha Kilo Toronto


Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of doing spec work. It was featured in publications from the UK to India and translated into Polish, German, Spanish, Chinese and Thai.

Date created: November 2015 2015-11-01T00:00:00+0000
Date published: 14 February 2018 2018-02-14T19:10:59+0000


A-List Hollywood Awards-Silver
ADCC Directions
AdWeek Project Isaac Awards-Gold
AME Awards-Platinum
Applied Arts Advertising Awards
Applied Arts Interactive Awards
brand film festival
Cannes Lions - Shortlist
Communication Arts Competition
EPICA Award - Silver
Graphic Advertising Annual-Gold
HOW International
Kinsale Shark Award
Lisbon International Awards-Silver
Marketing Awards-Gold
Media Innovation Award
New York Ad Festival - Third Prize
One Screen Awards
One Show - Gold Pencil
Redgee Awards
Shorty Award
The Caples
Webby Award


Project featured: on 20th February 2018 Contributor:

Zulu Alpha Kilo has been a Contributor since 25th November 2015.

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