Zulu Alpha Kilo Toronto

ABOUT

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team joined the world of online gaming to share their real experiences on Remembrance Day.

Date created: November 2020 2020-11-01T00:00:00+0000
Date published: 12 November 2020 2020-11-12T22:48:34+0000

MADEIT CREDITS

  • HomeEquity BankClient
  • Ashlee MitchellEditor
  • Colleen AllenProduction House Producer
  • David TremblayAccount Team
  • Dwayne MatasejeMedia Agency Planner
  • Jackson KempWriter
  • Mitchell CornelisseMedia Agency Planner
  • Morgan MclellanPr Agency Partner
  • Tim HopkinsPlanning Team
  • Tom EvansProduction House Producer
  • Violet KarbalaeiAccount Team
  • Wojtek DabrowskiPr Agency Partner
  • * Zulu Alpha Kilo
  • * Sean BellPlanning Team
  • * Michael RomaniukArt Director
  • * Zak MrouehCreative Director
  • * Dan CummingsAssociate Creative Director
  • * Vic BathAssociate Creative Director
Project featured: on 13th November 2020 Contributor:

Zulu Alpha Kilo has been a Contributor since 25th November 2015.

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#PauseToRemember - Team Legion