
ABOUT
Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team joined the world of online gaming to share their real experiences on Remembrance Day.
MADEIT CREDITS
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HomeEquity BankClient
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Ashlee MitchellEditor -
Colleen AllenProduction House Producer -
David TremblayAccount Team -
Dwayne MatasejeMedia Agency Planner -
Jackson KempWriter -
Mitchell CornelisseMedia Agency Planner -
Morgan MclellanPr Agency Partner -
Tim HopkinsPlanning Team -
Tom EvansProduction House Producer -
Violet KarbalaeiAccount Team -
Wojtek DabrowskiPr Agency Partner -
Zulu Alpha Kilo -
Sean BellPlanning Team -
Michael RomaniukArt Director -
Zak MrouehCreative Director -
Dan CummingsAssociate Creative Director -
Vic BathAssociate Creative Director
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Zulu Alpha Kilo has been a Contributor since 25th November 2015.