ABOUT

BACKGROUND
As COVID surged last Fall, all non-essential retail in Ontario was shut down, putting many Canadians out of work and small businesses at risk. Yet because large retailers offered some essential items, they were allowed to stay open and enjoyed record profits. The Toronto Association of Business Improvement Areas wanted to draw attention to this unfair treatment of small businesses.

IDEA:
An installation of ‘out-of-work mannequins’ were “recruited”, each holding a provocative sign that appealed to the public to support local businesses and to the government to amend its unfair lockdown measures.