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Kids don’t play as much as they used to for a lot of reasons, and ParticipACTION’s new national campaign takes on one very real barrier—the constant lure of screens. Screens have replaced time spent running, playing and being active outdoors. ParticipACTION’s Make Room for Play campaign, created by Zulu Alpha Kilo, is a call to Canadian families to put down their screens, and limit screen time to make more room for active play.