ABOUT
Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. Our objective was to inspire Canadians to "prioritize pleasure" by making Cineplex their primary choice for entertainment while creating love for the Cineplex brand. The film tells the story of Lily and her snowman who performs shadow puppet shows for her. Over time, the demands of life get in the way of Lily enjoying the entertainment she once loved. The film has generated over 60 million views.
AWARDS
A-List Hollywood Awards
ADCC Directions-Silver
AdWeek Arc Awards
AME Awards-Silver
Applied Arts Advertising
Applied Arts Design
Applied Arts Interactive
Atomic Awards-Gold
brand film festival
Canadian Marketing Awards-Gold
Cannes Lions - Shortlist
Cassies-Silver
Communication Arts Competition
Digi Awards
EPICA Award - Silver
Graphis Advertising Annual-Platinum
HOW International Design Awards
Kinsale Shark Award
Marketing Awards-Gold
Media Innovation Award
New York Festival - Finalist
One Club Award - Merit
PROMO! Award
Shopper Innovation Awards
Shorty Award
Strategy Awards-Silver
Webby Award
Back to Lily & The Snowman project