ABOUT

To launch its unlimited nationwide 5G data offering in Canada - Virgin Plus aimed to make itself the obvious first choice for any Canadian seeking a new mobile provider. The platform, called “(Obviously),” highlights a simple value proposition for the brand as the place to get affordable, unlimited nationwide data. The campaign doubles down on the brand’s history of being disruptive – while everything is seemingly getting more expensive Virgin Plus took the moment to launch even more affordable services that Canadians can’t live without. Signaling change with a bold new look and leveraging celebrity talent like acclaimed actor Andre Braugher of Brooklyn Nine-Nine, (Obviously) is Virgin Plus’ call to be the choice for consumers looking to get a lot more for less.

Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray, Tim Gordon, Jenny Glover
Chief Design Offer: Stephanie Yung
Creative Director/Writer: Addie Gillespie, Dan Cummings
Creative Director/Art Director: Kevin Sato, Vic Bath
Associate Creative Director/Art Director: Ivan Mallqui, Nayla Alana, Andrea Por
Associate Creative Director/Writer: Christina Roche
Copywriter: Jane Murray
Design Directors: Jeff Watkins, Dejan Djuric
Digital Design Director: Damian Simev
Designers: Ana-Marija Matic, Jackman Chiu
Clients: Devorah Lithwick, David Kennedy, Nic Poitras, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Leah Lanza, Alice Lee, Jessica Benzinger
Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Amanda Wong, Vipul Deshpande
Chief Strategy Officer: Maxine Thomas
Agency Producer: Revital Grunberg
Director of Integrated Production: Ola Stodulska
French: Lg2
Chinese & Hinglish: Dyversity
Media Agency: Media Experts
Media Team: Audrey Desautels, Dean Matheos, Michael Hamilton
Production House: The Salmon
Director: Adam & Dave
Executive Producer: Natalia Winardi
Line Producer: Amalie Bruun
Director of Photography: Matt Lloyd
Post-Production Company: Zulubot
Post-Production Directors: Sarah Dayus, Lena Hamady
Editors: Micah Rix-Hayes, Brian Noon
Post-Production Producer: Katie Oliver
Colour Grading: The Vanity
Colourist/Transfer: Andrew Exworth
Executive Producer: Stephanie Pennington
Producer: Valentina Garcia Salazar
Audio Post Facility/Music House: OSO Audio
Creative Director: Harry Knazan
Sound Design & Engineer: Leo Hicks
Executive Producer: Hannah Graham
Producer: Jane Heath
Online: Bell Production Unit
Manager Creative Services/Lead Designer: Kevin Francisco
Graphic Designer: Jesse Skelton, Michael Yin
Production Manager: Lawrie Badger
Photographers: Saty + Pratha
Photography Executive Producer: Natalie Frenkel
Retouchers: Nabil Elsaadi, Simon Tucket, Jeanette Downes, Jim Tinios
Integrated Producers: Laura Dubovsky, Tracy Wightman, Ian McCartney, Andrew Sekine, Tracy Haapamaki
Studio Director: James Graham
Lead Studio Artist: Ashleigh O’Brien
Studio Artists: Jeannette Downes, Mila Lukezich, Jenny McCraken, Pam Cohen, Pavel Petrycki
Animators: Ashlee Mitchel, Cecilia Bernasch, Kevin Pinto