Zulu Alpha Kilo
Toronto
ABOUT
There are far more exciting things in life than shopping around for car insurance. That’s why RATESDOTCA wants to help Canadians find the best rate – and stop getting milked. To visually represent the notion of “getting milked”, the TV and online video campaign focuses on a woman who visits a mechanic because she thinks she’s having car trouble. The real issue? A sack of cow udders hanging from underneath her car – the consequence for never comparing insurance rates, and a living metaphor for getting milked on her car insurance.
MADEIT CREDITS
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RATESDOTCAClient
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Adam DamelinAudio Director -
Alex BoothbyOnline Artist -
Alston LoboMedia Team -
Arthur HsuehMedia Team -
Ben AydinMedia Team -
Ben SpillerEngineer -
Catherine AllenGroup Creative Director -
Christine WilsonMedia Team -
Dwayne MatasejeMedia Team -
Dylan VerweyWriter -
EggplantSound Design -
Eric WhippColourist -
Francois LallierDirector -
Garrett MitchellMedia Team -
Ian SimpsonGroup Creative Director -
Jane GearrahProducer -
Jenny McCrackenStudio Artists -
Jessie PosthumusEditor -
Jonah FlynnWriter -
Kelly KingLine Producer -
Kyle CollinsDeveloper -
Lisa SousaAccount Team -
Manali KulkarniArt Director -
Mariya GuzovaPost Producer -
Max LawlorEditor -
Michael SiegersArt Director -
Nicola TreadgoldProducer -
Nina BhayanaAccount Team -
Omar MorsonDesigner -
OMDMedia Agency -
Pavel PetryckiStudio Artists -
Peter DavisExecutive Producer -
Peter PaceySound Design -
Peter VenusMedia Team -
Revital GrunbergAgency Producer -
Ryan BoothDesigner -
Stephanie YungDesigner -
Steven MannCasting Director -
Tim HopkinsStrategic Planner -
Untitled FilmsAgency -
Zoe KimDesigner -
ZulubotPost Production Company -
Zulu Alpha Kilo -
Zak MrouehChief Creative Officer -
Houng NguiProducer -
Chris RosarioAccount Team -
Francois GamacheDOP -
Vince RozasDesigner
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