Zulu Alpha Kilo
Toronto
ABOUT
Rather than focus on functional taste or refreshment messaging, we set out to build an engaging narrative that would establish Corona as an essential part of summer wherever and whenever Canadians were in most need of an escape.
Consumers were greeted by Corona’s playful escape messages in OOH and transit with ads designed to be contextually relevant to the environments they appeared.
Back to Corona Back of the Bottle project
Tom Connell
Illustrator
United Kingdom