ABOUT

Challenge:
Allow consumers to put the road hugging capabilities of the 2013 Audi A4 to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship.

Solution:
A one-of-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars in
the heart of Toronto’s financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track. A campaign microsite also kept track of race leaders and showcased live streaming video from trackside. In addition, a documentary film captured the innovation, craftsmanship and passion – all of which are ideals the Audi brand lives by – from the unique perspective of track maker David Beattie.