ABOUT

This project was for the 2016/2017 YCN Student Awards. Along with two fellow classamtes, we created a campaign to promote everyday health insurance to Millennials. The challenge to inspire Millennials to invest in their every day health. The idea was to create a company ambassador the demographic could relate to. We created Simple Steve who would connect with Millennials on social media platform such as Instagram, Snapchat, Twitter and FaceBook. This campaign received commendations for the 2016/2017 YCN Student Award.