ABOUT

Tiny Habitat is a fictive board game series for WWF’s symbolic adoption program. It guides the little ones in the world of wild animals, unfolding the habits and habitat of the species. Helps children (5+) playfully to become familiar with WWF’s species and habitat conservation work and to get engaged with environmental protection and sustainable living, due to their concern towards the species.

Many WWF offices around the world have animal adoption programs where you can symbolically adopt a species. The funds will help saving some of the world's most endangered species form extinction. In exchange of your donation the organisation sends you a gift pack related to the "adopted" species.

My idea was to design something more interactive than ready-made soft toys and promotional materials. Something which not only makes kids happy but educates them at the same time, and would convince parents easily about the importance of the donation.

I therefore created a board game series that consists of small boxes convertible to board games, unfolding the habitat of the "adopted" species. The cover of each box is the game board itself, and is attached to the inner container by magnets. All the important information and fun facts are to be found on the outside of the cover, and different types of habitats are marked with different colours on the "spine" of the box (for example, green: forests; blue: oceans; orange: deserts; etc).

Rules of the game:
Each box contains a dice, 2x5 landmarks, 30 quiz cards, 2 customizable toys. The game boards can be connected thus creating a bigger game field. Players move by rolling the dice. Landmarks can be collected in exchange for answering the questions on the quiz cards correctly. The winner is the one who collects the landmarks of all 5 topics first. Each animal has super-power on its own territory - double attempts for answering quiz questions, and teleportation from the 'Finish' field.

The topics:
One pack of quiz cards consists of 5 topics: physiological topics, questions related to habits, habitat, nutrition and threats - 6 questions of each. As the source of the questions and answers on the cards I used the data collected by WWF.

Tiny Habitat mobile app:
To make the scale of various information wider, Tiny Habitat has a mini-app. I placed pattern codes on some of the cards, which - by scanning them with the application - lead to more detailed content regarding the particular question. The source of these contents is also data found in WWF's system. But the board game of course, can be played without this function too.