ABOUT

I never really had a proper identity since I started working as a graphic designer, cause I somehow always had other more urgent projects to do. But now I decided to take the time and come up with one that reflects on both my personality and my graphic style. I did not want to go for a monogram logo, cause I don’t feel that my initials would represent me very well, so I decided to keep my old avatar instead and add a fun looking wordmark to it. (Those of you who follow me for a longer time would know this avatar, cause I’ve created it in 2014 for my BA diploma portfolio.) I was aiming for a fun but professional appearance so I combined the playful logo with minimalistic elements, and settled on one colour for the whole identity. When I was a kid I loved playing around with my mum’s carbon transferring papers. Loved how monotone yet so colourful my drawings turned out. So I decided to capture that childhood memory in my branding process.