ABOUT

Concept: A branding that encapsulates Sally's professional medical writing service, comes across as modern and classic with a twist on the medical aspect ie. her name being Gray and the kind of link with Gray's Anatomy the reference book.
Execution: We settled on an idea I had of combining anatomic drawings with text and the circle and square from Leonardo da Vinci's Vitruvian Man, the brain represents 'grey matter' and 'ideas' both central to the client's business.
Results: We came up with 2 logo forms one to be used on marketing collateral and website and the other as an icon which could be used for social media.