ABOUT

This project was to redesign and update all of REDs branding; from logos and marketing collateral to merchandise. This included creating new brand guidelines to build REDs identity and create consistency and synergy across the brand.

I also created branding for RED's affiliate brand 'RED Executive', aimed at our most senior candidates. The branding needed to stay true to the main brand but have a more sophisticated feel. I developed a number of ideas that concluded with this.