ABOUT

We discovered that men are 33% more likely to interrupt a woman than they are a man. This International Women’s Day, we wanted to raise awareness of this, not just to women but so men would listen too. That meant we wanted something that was fun, rather than finger-waggy, yet still very to the point. We worked with our continuity announcers to have their (female) announcements interrupted (often unwittingly – much like in real life) by men ALL DAY LONG. Working with our teams in-house we created the whole thing for £90. #LetHerFinish