ABOUT

For the launch of the new NIKE Ava Rover, the Swoosh collaborated with Seoul based fashion designer HYEIN SEO to create a brand new silhouette.

FutureDeluxe was invited to join the partnership to help create a set of teaser stills and motion content as well as further campaign and launch event visual assets which play on the futuristic aesthetic of the HYEIN SEO.

I was brought in to help develop fresh concepts and visuals that speak to the analogue yet futuristic and monochromatic art direction of the Ava Rover. In this post are some of my work that the client has selected for finals, as well as BTS videos highlighting the process behind the work - I was excited to try new techniques by combining workflows of distorting 2D UVs through code and using them to influence 3D motion, as well as treating live action footage differently by incorporating 3D simulations as 2D/UI components for graphical style.