ABOUT

Sour Patch Kids is one of the favorite candy brands in the USA. With 50 years of market presence, Sour Patch Kids has become the go-to brand for individuals to quench their longing for sweet and sour candies. Sour Patch Kids is owned by a bigger snack brand Mondelez, with 150+ countries and operations in 80+ countries.

Due to dissatisfaction with their previous eCommerce agency, the brand partnered with Ziffity to get this up and running in their online store. Ziffity performed a version upgrade enabling the brand to leverage the latest features of Magento to the fullest. Ziffity's experts integrated 20+ third-party modules and executed a complex integration with an analytics tool through which the brand gathers insights on user behavior. Ziffity currently provides managed services and handles the brand's custom development and integration needs.