ABOUT

Thales is a global scale company manufacturing all sorts of electronics, from airplane components to secure servers. They have been working with me closely on several videos in the last two years. At the beginning I would design the assets and direct a freelance animator, in 2014 I started animating myself.

This particular video has been created for their eSecurity division, and is centered around the concept of Trust and what it means for the company.

The piece has been created specifically for viewing on a large scale screen on a wall of a stand, during a busy trade show. The key words here were: bold, simple, slow movement, large and easy to read copy, all aiming at engaging a public in a busy environment.