About me

#CannesYoungLions
#Bookmarks2021 Craft finalist
#Loeries2021 Silver
#BreakMakeCreate HelloFCB Hackathon winner

Yes, I've made a Brands video go viral.

Dubbed "Mother of Ideas" by POSSIBLE Budapest. Insightful observations, genuine human connection,
& concise communication all contribute to creating a lasting impact on a brand that can be measured, this is fueled by my Clifton Strengths, which are: Connectedness, Ideation, Adaptability, Intellection, Input. I can create any aesthetic.

I started with an internship at NATIVE VML, where I was offered a job to work in any department of my choosing. I chose the role of "Conceptual Creative", and have developed a deep skillset in the campaign and artistic creative. I have worked at different types of agencies (NATIVE, Joe Public, Punk/ King James, Hellocomputer, POSSIBLE, DBB, HELLOFCB) from digitally-focused start-ups to large-scale agencies, and everything in between. As a result, the experience of working on a large spread of brands, with different setups and methodologies with various well-known agencies, has afforded me invaluable insights into the internal and external intricacies of the advertising landscape.
I started off with the goal to continuously update and grow myself into a full-service creative.
Overall, I am a highly conceptual Senior Digital Creative who has worked for many Global Network Agencies and Big Brands. I am passionate about sustainability - especially for the next decade.
I groomed myself to be a "full-service" creative working for TTL & and integrated Digital Global Network Agencies on a plethora of Brands.

Some brands I've worked on (from what I can remember): Nedbank, Standard Bank, Glow TV, Wesbank, Edgars, Nandos, Coca-Cola, Sprite, Toyota, , Cadbury, Lunch Bar, Investec, Miss South Africa, Chicken Licken, Black TV, Anglo American, BAT, VISA, Corona, Mini Cooper, Brutal Fruit, Redds, Cell C, DSTV, Telkom, Corruption Watch, iClick Marketing, Sho't left, Medicins Sans Frontiers, mi fone, QuickBooks, Sage, various "Big Pharma" pharmaceutical brands, Transformed a South African Kids television show for an American audience, Red Bull, HSBC, Mail & Guardian, COCT, Western Cape Government, CANSA, Aware, Beacon, Justine, Allergan, JIVE, GREENPEACE AFRICA, and much smaller-scale projects (my personal favorite, business development) for various industries and business types, and so many pitches wow.