ABOUT

Sales enquiries soar thanks to a beautiful, responsive new website
The Benson Group is one of the UK’s leading packaging manufacturers, delivering major projects for clients including Waitrose, Tesco, Asda, Morrisons, Dr Oetker and Willie’s Chocolates. Founded in the 1920s by the Benson family, the company now achieves yearly sales in the region of £120m.

The payoff has been mind blowing. The number of sales enquiries generated as a direct result of people visiting the new website has risen by 162% and the amount of enquiries from mobile visitors has rocketed from 0% to 7%. As well as these figures, The Group has received many compliments from customers about the new site, helping to strengthen client relations.

Awards
The Benson Group responsive project won the manufacturing standard of excellence Web Award. The site also made it to the final of the Dadi Awards with competition from Microsoft, American Airlines & IBM.