Zenia Labropoulou Head of Design

ABOUT

Morrisons wanted to promote their Savers range with a new campaign. The copywriter came up with the idea to use the message “Minimalism by Morrisons”, relating to the new minimal look of the packages. I used pale colours and I kept the design as minimal as possible. My main goal was to show what you can do with a simple product at the lowest price. It only takes the right tomato sauce to enjoy a pasta!

Who liked - Morrisons Savers