ABOUT

"Klarna, the leading global payments provider, announced the launch of their newly redesigned direct to consumer (DTC) App that lets you shop now and pay later – everywhere. This offering will be showcased in a new ‘Shop like a Queen’ campaign where drag queen icons Aquaria, Asia O’Hara, Kim Chi, Naomi Smalls and Violet Chachki will use Klarna to help create new smoooth looks.
Currently Klarna is the only alternative payment method in the US to offer consumers the ability to pay later everywhere in four equal installments with zero interest and fees, versus competitors’ capabilities to shop with only specifically integrated merchants. While Klarna has its own strong network of affiliated merchants, it is now opening its service to consumers across all merchants via the Klarna App – inclusive of those that may not employ an alternative payment option and those that may have a competitor program.
Additional App features include the ability to create a cross-platform wishlist, price drop notifications, and exclusive fashion, beauty, and lifestyle shopping inspiration from editorial and influencer created content. These aspects aim to help shoppers today, considering that 67% of millennials do not have credit cards and spend up to 6 hours a week searching for fashion inspiration or price comparisons.
The App aligns with Klarna’s already established ‘smoooth’ payments and seamless integration into ecommerce platforms within a retailer’s check out. It marks another way for consumers to access Klarna’s popular product in the US – the ability the pay with short-term fixed installments."