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As Soula App, the world's first AI assistant with top human expertise for maternity, approached its much-anticipated launch in Dubai, the challenge was clear – support the launch of Soula app in MENA and US regions. Amidst a sea of information, Zecomms Agency was supposed to prove that Soula can become the beacon of support for expectant and new mothers worldwide. The task was to strategically position Soula in international media, emphasizing its significance and the backing it received from philanthropist and impact investor Natalia Vodianova.

Zecomms Agency's strategic PR efforts propelled Soula App into the international spotlight. The launch was covered by MENA and US media outlets, including industry leaders like WWD, Yahoo News, Fast Company, and Wired. The agency's ability to tailor the message for different markets led to a widespread reach, making Soula's impact resonate with diverse audiences, achieving 4B+ potential reach, and allocating 297M reach to publication during the month.