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Virgin Media briefed their DM agency, RAPP to create a new TVC showcasing a service bundle that included an additional HD box, allowing viewers to watch TV in another room.

The creative team at RAPP conceptualised the ad – Zebra Worldwide then planned, workshopped and executed the TVC production in 3D, led by Nicola Martin (Producer) and Nic Franklin (Director).

The brief gave us the opportunity to create a forty second sequence that conveys the set of information that Virgin Media needed to get across in a playful ‘Virgin’ style.

Built in a dynamic 3D world the TiVo box stays at the heart of an ever-changing environment that represents the different parts of the house you are connected in.