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Tribal DDB London devised an exciting and ambitious campaign to promote Canada as a destination to the French and German markets. For two weeks, in both Frankfurt and Nice airports, CTC set up a stand to encourage holidaymakers to ‘upgrade’ the holiday they had planned for an all-expenses paid trip to Canada.

Zebra Crossing, working in conjunction with Gutenberg Networks, were asked to film the activity, not just in the airports, but to accompany the upgraded holiday-makers to Canada to film their experiences and activities as online video diaries. It was, logistically, a mammoth undertaking.

Zebra Post received rushes throughout the 6 week campaign, requiring very quick turnaround to create 15”, 20” and 1 minute packages, which were used to populate and drive the social media campaign. Zebra Post dealt with a large amount of footage, shot on several cameras and in several languages.

It all came together to produce a real buzz for Canada, some amazing footage, a satisfied client and many sleepless nights!